Needs, Wants, Values, Goals...Throughout this journey there have been little factors that have made a BIG impact on my life decisions.
I like to refer back to Maslow's Hierarchy often, being that I DO believe these basic needs serve as a backdrop for the .....scratch that!
Motivation.
What the Hell is it? Why is it so clear for some and so varying for others? How does it change? Why can it stop you from apologizing to your ex for keying his car...and yet lead you to your local homeless shelter every Thanksgiving to volunteer your time?
There are diagrams galore and self-help seminars around every corner to help you understand the motivations of others and how to use them to your advantage.
Now if we talk about motivation...we must talk about EMOTIONS. Why? Because the vast majority of our social and dare I say entrepreneurial decisions are made on impulse. Exhibit A: Fast food Chains.
When I was a little girl my grandfather used to meet my mom half-way between our city and where he lived and we ALWAYS met at the same McDonald's off the interstate. Every time we went I would beg my grandpa for a Strawberry Sundae. Mmmm...doesn't that just make you want one now?
To this day I love those stinkin' things. Why, certainly not because Mickey D's is a top notch rival in the soft serve business, and most assuredly not because I love ice cream that much because I don't even eat them anymore. But why...because it reminds me of my grandpa. Since he passed away in 1994 going to Mackie's and ordering a Strawberry Sundae will forever leave me nostalgic for the precious time we spent together as a young child.
Case in point: Our decisions are based in strong emotions which are easily influenced by people, places, ideas and experience.
Take some time to review your motivations today. Recognize what picks you up when you're down, what pushes you when you're ready to give up, what keeps you banging your head against that invisible wall called F.E.A.R. -
WHAT IS IT?!
What would you do if you found out that the very thing you do to make money today could prevent you from making money in the future?
















